Sid Bernstein – passed away earlier this month in New York City at 96. While he booked concerts for everyone from Tony Bennett to the Rolling Stones (including one of the first rock benefit show, Winter Festival For Peace in 1970), he is best known for promoting the first U.S. Beatles concert.
According to the L.A. Times obit., Bernstein, in 1963, was taking a class at the New School for Social Research on Western civilization and had to read a British newspaper every week. It was while reading these newspapers that he learned about a new band from Liverpool called the Beatles that was creating a “hysteria” in the U.K. Because the agency he was working for wasn’t interested in handling the band, he used his own money to set up a show for them at Carnegie Hall and the rest, as they say, is history. You just never know what doing your homework will result in.
I thought I’d include one of my favorite old John Wesley Harding‘s tunes that addresses, in a different way, the Beatles’ coming to America.